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CURRENT BUSINESS REVIEW
The Endorsement Era Is Over—Athletes Are Building Their Own Brands
In 2025, the endorsement game has changed—and the smartest athletes aren’t just promoting products, they’re launching companies. No...
Jun 92 min read
The Business of Fame: Why Endorsements Are Now Multi-Platform Empires for Top Athletes
In 2025, an endorsement is no longer just a logo on a jersey—it’s a launchpad for empire-building. Today’s top athletes aren’t just...
Mar 292 min read
From Contracts to Content: Why Modern Endorsements Are Built for Influence, Not Just Exposure
In the past, a successful athlete endorsement meant wearing a logo, appearing in a TV ad, and maybe landing on a billboard in Times...
Mar 113 min read
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