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CURRENT BUSINESS REVIEW


Why Storytelling Is the New Strategy for Global Brands
In 2025, strategy doesn’t start in the boardroom — it starts in the narrative. Storytelling has evolved from a branding buzzword into a...
Jun 122 min read


The Platform Effect: Why Entertainment’s Future Belongs to Those Who Own Audiences, Not Just Content
In 2025, the entertainment industry isn’t just competing for views—it’s competing for ownership of the audience. The power has shifted...
May 22 min read


Where Business Meets Culture: How Entertainment Is Shaping Consumer Behavior in 2025
In 2025, culture isn’t a backdrop to business—it’s a driver of demand, identity, and global influence. From fashion to finance,...
Apr 52 min read


Entertainment Is the New Economy: How Culture Became a Global Business Driver
In 2025, entertainment isn’t just an industry—it’s a powerful economic engine that influences markets, brand strategy, and consumer...
Mar 202 min read
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